State
state.
Measured manually by one of our team, 29 to 30 October
In October 2026, an average page view on State’s website weighed 3.67 MB: 15th of 18 New Zealand insurers we scored.
Gradei
Grade F
- A+
- A
- B
- C
- D
- E
- F
- G
- H
Pretty massive.
3.67 MBAn average page viewi
Range this month: 3.28 to 3.74 MBi
Heaviest page: Claims, 11.36 MB. This blends the phone and the laptop, and the page as a first page and as a later page, the first page counting three times as much. Each page’s figures
Over time
| October 2026 | 3.67 MB |
|---|
First measured October 2026.
Among insurance
Rank, lightest firsti
15th of 18
- State
Phone and laptopi
Homepage, first page
Phone
1.84 MB
Laptop
1.87 MB
The five pages
Homepage
/
First page
Phone 1.84 MB
Laptop 1.87 MB
Later page
Phone 0.24 MB
Laptop 0.25 MB
Insurance
/
car-insurance First page
Phone 1.89 MB
Laptop 1.89 MB
Later page
Phone 0.32 MB
Laptop 0.26 MB
Claims
/
claims Video: 4.65 MB, counted in the weight.
First page
Phone 10.55 MB
Laptop 12.44 MB
Later page
Phone 11.35 MB
Laptop 10.52 MB
Home & Contents Insurance
/
home-contents-insurance First page
Phone 1.86 MB
Laptop 1.89 MB
Later page
Phone 0.26 MB
Laptop 0.28 MB
Contact
/
contact First page
Phone 2.87 MB
Laptop 3.10 MB
Later page
Phone 1.30 MB
Laptop 1.28 MB
Whose weight it is
Homepage, first page on a phone, 1.84 MB
- 0.51 MB28%
State’s own files
This website
- 0.85 MB46%
Google Tag Manager
Tag manager
- 0.24 MB13%
Facebook
Advertising and social
- 0.06 MB3%
mPulse
Analytics
- 0.05 MB3%
3 more companies
Google Fonts, Hosting and delivery, 0.02 MB
Bing Ads, Advertising and social, 0.02 MB
Google/Doubleclick Ads, Advertising and social, 0.01 MB - 0.14 MB8%
Unknown source
What it is made ofi
Homepage, first page on a phone, 1.84 MB
Scripts
1.61 MBStyles
0.11 MBFonts
0.07 MBOther
0.03 MBImages
0.02 MB
The heaviest files
Across the pages we measured
Script · Unknown source
slides.min.js
Claims
0.39 MB
Image · Unknown source
poster_6UDbCe1oI2E_video_6oiSGNjzATy_18_56_1920x1080.jpg
Claims
0.33 MB
Script · Unknown source
bootstrapper.min.js
Claims
0.31 MB
Script · State
398.b6024b1a78f2fd46114c.js
Contact
0.24 MB
Stylesheet · Unknown source
output.min.css
Claims
0.22 MB
We found 8 savings. Here are the 4 biggest.
- Fix
- Nothing a visitor would notice
- Choice
- Removes or delays something
Worked out on a phone and a laptop. The icons show where each saving applies.
- Choice
Check every marketing tag still earns its place: 4 companies
Every page · several companies
Saves this on every page
up to 0.24 MB
- Fix
Compress 41 of your own text files
Every page · State
Saves this on every page
up to 0.18 MB
- Fix
Send next pages as differences from the last one (shared compression dictionaries), in Chrome, Edge and other Chromium browsers. Safari and Firefox do not support it yet.
Insurance and 3 more · State
Insurance, Claims, Home & Contents Insurance, Contact
Saves most on the Contact page
up to 0.07 MB
- Fix
Next pages download what the homepage already did
Every page · State
Saves this on every page
up to 0.06 MB
Carboni
If this website had 100,000 page views a year, they would cause about 33 kg of carbon emissions.
Built to grade A (an average page view of 0.53 MB or less), the same page views would cause about 4.8 kg.
Your traffic
Optional, for an average page view. Worked out on your screen, never sent to us.
Add your grade to your website
A grade C badge needs an average page view of 1.41 MB or less. State’s is 3.67 MB.