Fidelity Life

1. Oct 2026

First measured October 2026.

1. Tower, 0.60 MB
2. AA Insurance, at least 0.60 MB
3. Vero, 0.87 MB
4. Southern Cross Pet Insurance, 1.18 MB
5. AMI, 1.29 MB
6. Pinnacle Life, 2.03 MB
7. Cover-More, 2.25 MB
8. Partners Life, 2.27 MB
9. Initio, 2.40 MB
10. nib, 2.58 MB
11. FMG, 2.73 MB
12. Southern Cross Life, 2.99 MB
13. AIA, 3.14 MB
14. Fidelity Life, 3.45 MB
15. State, 3.67 MB
16. Chubb, at least 4.35 MB
17. MAS, 4.87 MB
18. UniMed, 5.29 MB

1. B
2. B
3. B
4. C
5. C
6. E
7. E
8. E
9. E
10. F
11. F
12. F
13. F
14. F
15. F
16. F
17. F
18. G

LightestHeaviest

• Fidelity Life

• Phone

  7.15 MB

• Laptop

  7.93 MB

First pageiLater pagei

1. Homepage

   /

   First page

   Phone 7.15 MB

   Laptop 7.93 MB

   Later page

   Phone 4.20 MB

   Laptop 2.50 MB

2. Insurance

   /personal/life-cover/

   First page

   Phone 2.70 MB

   Laptop 3.37 MB

   Later page

   Phone 0.21 MB

   Laptop 0.24 MB

3. Claims

   /claims/

   First page

   Phone 3.96 MB

   Laptop 4.61 MB

   Later page

   Phone 0.43 MB

   Laptop 0.46 MB

4. Income protection cover

   /personal/income-protection-cover/

   First page

   Phone 2.68 MB

   Laptop 3.35 MB

   Later page

   Phone 0.10 MB

   Laptop 0.13 MB

5. Contact

   /contact/

   First page

   Phone 3.10 MB

   Laptop 3.86 MB

   Later page

   Phone 0.65 MB

   Laptop 0.78 MB

• Fidelity Life’s own files

  This website

  2.71 MB38%

• YouTube

  Video

  3.23 MB45%

• Google Tag Manager

  Tag manager

  0.86 MB12%

• Google Fonts

  Hosting and delivery

  0.10 MB1%

• 10 more companies

  PowerFront, Chat, 0.06 MB
  Other Google APIs/SDKs, Utility, 0.05 MB
  Adform, Advertising and social, 0.04 MB
  Google Analytics, Analytics, 0.02 MB
  The Trade Desk, Advertising and social, 0.02 MB
  Zemanta, Advertising and social, 0.02 MB
  Quantcast, Analytics, 0.01 MB
  Hotjar, Analytics, 0.01 MB
  Marketo, Analytics, 0.01 MB
  Google/Doubleclick Ads, Advertising and social, 0.01 MB

  0.23 MB3%

• Unknown source

  0.01 MB0%

• Scripts

  3.87 MB

• Images

  2.26 MB

• Other

  0.40 MB

• Fonts

  0.37 MB

• Styles

  0.25 MB

1. Image · Fidelity Life

   grandmother-and-child.png (width=1000&height=600&mode=crop)

   Every page

   1.23 MB

2. Image · Fidelity Life

   grandmother-and-child.png (width=700&height=420&mode=crop)

   Every page

   0.64 MB

3. Image · Fidelity Life

   nzgs-family-at-beach.png

   Homepage

   0.55 MB

4. Script · YouTube

   base.js

   Homepage and 1 more

   0.48 MB

5. Image · Fidelity Life

   ts722009_l.jpg

   Homepage

   0.41 MB

Fix

Nothing a visitor would notice

Choice

Removes or delays something

Worked out on a phone and a laptop. The icons show where each saving applies.

1. Choice

   YouTube (Video): you choose whether it loads

   Homepage and 2 more · YouTube

   Homepage, Claims, Insurance

   Saves most on the homepage

   up to 2.57 MB

2. Fix

   Resize and compress 10 images to the size screens show them

   Homepage and 2 more · Fidelity Life Laptop

   Homepage, Claims, Contact

   Saves most on the homepage

   at least 0.51 MB

3. Choice

   Google Maps (Utility): you choose whether it loads

   Contact · Google Maps

   Saves most on the Contact page

   0.46 MB

4. Fix

   Cut 4 fonts down to the characters used

   Every page · Fidelity Life

   Saves this on every page

   up to 0.23 MB

5. Fix

   Compress 7 images that are already the right size

   Homepage and 3 more · Fidelity Life Laptop

   Homepage, Insurance, Claims, Income protection cover

   Saves most on the homepage

   at least 0.16 MB

6. Fix

   Ship less of your own code: scripts and styles that did not run while the homepage loaded

   Every page · Fidelity Life

   Saves this on every page

   up to 0.13 MB

If this website had 100,000 page views a year, they would cause about 31 kg of carbon emissions.

Built to grade A (an average page view of 0.53 MB or less), the same page views would cause about 4.8 kg.

A grade C badge needs an average page view of 1.41 MB or less. Fidelity Life’s is 3.45 MB.