Initio

1. Oct 2026

First measured October 2026.

1. Tower, 0.60 MB
2. AA Insurance, at least 0.60 MB
3. Vero, 0.87 MB
4. Southern Cross Pet Insurance, 1.18 MB
5. AMI, 1.29 MB
6. Pinnacle Life, 2.03 MB
7. Cover-More, 2.25 MB
8. Partners Life, 2.27 MB
9. Initio, 2.40 MB
10. nib, 2.58 MB
11. FMG, 2.73 MB
12. Southern Cross Life, 2.99 MB
13. AIA, 3.14 MB
14. Fidelity Life, 3.45 MB
15. State, 3.67 MB
16. Chubb, at least 4.35 MB
17. MAS, 4.87 MB
18. UniMed, 5.29 MB

1. B
2. B
3. B
4. C
5. C
6. E
7. E
8. E
9. E
10. F
11. F
12. F
13. F
14. F
15. F
16. F
17. F
18. G

LightestHeaviest

• Initio

• Phone

  1.87 MB

• Laptop

  1.90 MB

First pageiLater pagei

1. Homepage

   /

   First page

   Phone 1.87 MB

   Laptop 1.90 MB

   Later page

   Phone 0.24 MB

   Laptop 0.24 MB

2. Insurance

   /car-insurance/

   First page

   Phone 2.80 MB

   Laptop 2.83 MB

   Later page

   Phone 1.17 MB

   Laptop 1.17 MB

3. Claims

   /claims/

   Video: 2.12 MB, counted in the weight.

   First page

   Phone 5.56 MB

   Laptop 5.62 MB

   Later page

   Phone 3.95 MB

   Laptop 3.96 MB

4. House insurance

   /house-insurance/

   First page

   Phone 2.08 MB

   Laptop 2.12 MB

   Later page

   Phone 0.40 MB

   Laptop 0.40 MB

5. Contact

   /contact-us/

   First page

   Phone 1.65 MB

   Laptop 1.68 MB

   Later page

   Phone 0.02 MB

   Laptop 0.02 MB

• Initio’s own files

  This website

  0.77 MB41%

• Google Tag Manager

  Tag manager

  0.67 MB36%

• Facebook

  Advertising and social

  0.15 MB8%

• Google Fonts

  Hosting and delivery

  0.04 MB2%

• 3 more companies

  Google Analytics, Analytics, 0.02 MB
  Cloudflare, Utility, 0.01 MB
  Hotjar, Analytics, 0.01 MB

  0.04 MB2%

• Unknown source

  0.20 MB11%

• Scripts

  1.25 MB

• Images

  0.42 MB

• Fonts

  0.12 MB

• Styles

  0.05 MB

• Other

  0.02 MB

1. Image · Initio

   Vehicle-product-page.jpg

   Insurance

   0.60 MB

2. Script · YouTube

   base.js (/s/player/21090930/player_embed_es6.vflset/en_US/base.js)

   Claims

   0.48 MB

3. Script · YouTube

   base.js (/s/player/0229cd64/player_embed_es6.vflset/en_US/base.js)

   Claims

   0.48 MB

4. Script · YouTube

   base.js (/s/player/21090930/player_embed_es6_tce.vflset/en_US/base.js)

   Claims

   0.47 MB

5. Image · Initio

   flat-tyre.png

   Insurance

   0.33 MB

Fix

Nothing a visitor would notice

Choice

Removes or delays something

Worked out on a phone and a laptop. The icons show where each saving applies.

1. Fix

   Resize and compress 7 images to the size screens show them

   Every page · Initio

   Saves this on every page

   at least 0.69 MB

2. Fix

   Ship less of your own code: scripts and styles that did not run while the homepage loaded

   Every page · Initio

   Saves this on every page

   up to 0.15 MB

3. Choice

   Check every marketing tag still earns its place: 4 companies

   Every page · several companies

   Saves this on every page

   up to 0.14 MB

4. Fix

   Compress 7 images that are already the right size

   Every page · Initio

   Saves this on every page

   at least 0.11 MB

5. Choice

   Google Fonts: you choose whether it loads

   Every page · Google Fonts

   Saves this on every page

   up to 0.08 MB

6. Fix

   Cut 1 font down to the characters used

   Every page · Initio

   Saves this on every page

   up to 0.06 MB

If this website had 100,000 page views a year, they would cause about 22 kg of carbon emissions.

Built to grade A (an average page view of 0.53 MB or less), the same page views would cause about 4.8 kg.

A grade C badge needs an average page view of 1.41 MB or less. Initio’s is 2.40 MB.