100% Pure New Zealand

1. Oct 2026

First measured October 2026.

1. Civil Defence, at least 0.60 MB
2. Electoral Commission, at least 0.69 MB
3. MSD, 0.72 MB
4. Climate Change Commission, 0.74 MB
5. Treasury, 0.77 MB
6. Internal Affairs, at least 0.83 MB
7. Ministry of Education, 0.97 MB
8. MBIE, 0.99 MB
9. Police, 1.18 MB
10. Ministry of Health, 1.23 MB
11. Te Papa, 1.32 MB
12. Companies Office, 1.34 MB
13. EPA, 1.45 MB
14. NZTA, at least 1.49 MB
15. Ministry of Justice, 1.50 MB
16. Immigration NZ, at least 1.52 MB
17. DOC, 1.69 MB
18. Drive, 1.81 MB
19. StudyLink, 1.89 MB
20. Inland Revenue, 1.98 MB
21. Tenancy Services, 1.99 MB
22. Stats NZ, 2.08 MB
23. Customs, at least 2.09 MB
24. MPI, 2.18 MB
25. Kāinga Ora, 2.25 MB
26. Sorted, 2.40 MB
27. Health NZ, at least 2.68 MB
28. Fire and Emergency, 3.16 MB
29. Earth Sciences New Zealand, 3.20 MB
30. Public Trust, at least 3.42 MB
31. Work and Income, 4.41 MB
32. NZQA, 5.34 MB
33. ACC, 8.73 MB
34. 100% Pure New Zealand, at least 11.07 MB

1. B
2. B
3. B
4. B
5. B
6. B
7. B
8. C
9. C
10. C
11. C
12. C
13. D
14. D
15. D
16. D
17. D
18. D
19. E
20. E
21. E
22. E
23. E
24. E
25. E
26. E
27. F
28. F
29. F
30. F
31. F
32. G
33. G
34. G

LightestHeaviest

• 100% Pure New Zealand

• Phone

  7.60 MB

• Laptop

  20.99 MB

First pageiLater pagei

1. Homepage

   /nz/

   Video: 11.77 MB, counted in the weight.

   First page

   Phone 7.60 MB

   Laptop 20.99 MB

   Later page

   Phone at least 5.99 MB

   Laptop at least 19.25 MB

2. Services

   /nz/things-to-do/

   Video: 35.97 MB, counted in the weight.

   First page

   Phone 21.44 MB

   Laptop at least 55.27 MB

   Later page

   Phone 21.01 MB

   Laptop at least 56.41 MB

3. News

   /nz/travel-alerts/

   First page

   Phone 1.29 MB

   Laptop 1.27 MB

   Later page

   Phone 0.23 MB

   Laptop 0.20 MB

4. About

   /nz/utilities/about-newzealand/

   First page

   Phone 1.03 MB

   Laptop 1.10 MB

   Later page

   Phone at least 0.12 MB

   Laptop at least 0.11 MB

5. Contact

   /nz/form/report-a-problem/

   First page

   Phone 1.40 MB

   Laptop 1.47 MB

   Later page

   Phone 0.47 MB

   Laptop at least 0.47 MB

• 100% Pure New Zealand’s own files

  This website

  1.42 MB19%

• Vimeo

  Video

  5.69 MB75%

• Google Tag Manager

  Tag manager

  0.30 MB4%

• Hotjar

  Analytics

  0.07 MB1%

• 5 more companies

  Pinterest, Advertising and social, 0.04 MB
  Appier, Advertising and social, 0.02 MB
  Outbrain, Advertising and social, 0.02 MB
  Twitter Online Conversion Tracking, Advertising and social, 0.02 MB
  SpeedCurve RUM, Analytics, 0.01 MB

  0.11 MB1%

• Other

  5.43 MB

• Scripts

  1.42 MB

• Images

  0.45 MB

• Fonts

  0.21 MB

• Styles

  0.08 MB

1. File · Vimeo

   vod-adaptive-ak.vimeocdn.com/exp=1793342752~acl=/bfd3cfb0-6c30-4c88-b248-58f24905a4c8/psid=dc2c1b335988a4aed782bcc53de44 (/exp=1793342752~acl=%2Fbfd3cfb0-6c30-4c88-b248-58f24905a4c8%2Fpsid%3Ddc2c1b335988a4aed782bcc53de4463a9e39575e1793339152%2F%2A~hmac=7b8717127c689777815876ca4806938ea64a9c8a7b4c32719102d1a0589e71f2/bfd3cfb0-6c30-4c88-b248-58f24905a4c8/psid=dc2c1b335988a4aed782bcc53de4463a9e39575e1793339152/v2/range/prot/cmFuZ2U9MTgxMzQ5MDMtMzgyMjE2MTI/avf/e9498dbc-c18f-4d88-ad23-1%E2%80%A6)

   Services

   20.09 MB

2. File · Vimeo

   vod-adaptive-ak.vimeocdn.com/exp=1793342787~acl=/bfd3cfb0-6c30-4c88-b248-58f24905a4c8/psid=d6f3a2f53d0a77d6e38cef5d34b9b

   Services

   20.09 MB

3. File · Vimeo

   vod-adaptive-ak.vimeocdn.com/exp=1793353369~acl=/bfd3cfb0-6c30-4c88-b248-58f24905a4c8/psid=5775be9ee35000f648cdafd82af99

   Services

   20.09 MB

4. File · Vimeo

   vod-adaptive-ak.vimeocdn.com/exp=1793353407~acl=/bfd3cfb0-6c30-4c88-b248-58f24905a4c8/psid=8fc7fd60e331bbf40e7e12f41c6de

   Services

   20.09 MB

5. File · Vimeo

   vod-adaptive-ak.vimeocdn.com/exp=1793342752~acl=/bfd3cfb0-6c30-4c88-b248-58f24905a4c8/psid=dc2c1b335988a4aed782bcc53de44 (/exp=1793342752~acl=%2Fbfd3cfb0-6c30-4c88-b248-58f24905a4c8%2Fpsid%3Ddc2c1b335988a4aed782bcc53de4463a9e39575e1793339152%2F%2A~hmac=7b8717127c689777815876ca4806938ea64a9c8a7b4c32719102d1a0589e71f2/bfd3cfb0-6c30-4c88-b248-58f24905a4c8/psid=dc2c1b335988a4aed782bcc53de4463a9e39575e1793339152/v2/range/prot/cmFuZ2U9MzgyMjE2MTMtNTY4MTQ4NDM/avf/e9498dbc-c18f-4d88-ad23-1%E2%80%A6)

   Services

   18.59 MB

Fix

Nothing a visitor would notice

Choice

Removes or delays something

Worked out on a phone and a laptop. The icons show where each saving applies.

1. Choice

   Check every marketing tag still earns its place: 17 companies

   Every page · several companies

   Saves this on every page

   up to 0.14 MB

2. Fix

   Cut 4 fonts down to the characters used

   Every page · 100% Pure New Zealand

   Saves this on every page

   up to 0.09 MB

If this website had 100,000 page views a year, they would cause about 100 kg of carbon emissions.

Built to grade A (an average page view of 0.53 MB or less), the same page views would cause about 4.8 kg.

A grade C badge needs an average page view of 1.41 MB or less. 100% Pure New Zealand’s is at least 11.07 MB.