New World

1. Oct 2026

First measured October 2026.

1. The Bottle-O, 1.32 MB
2. FreshChoice, 1.36 MB
3. SuperValue, 1.37 MB
4. Big Barrel, 1.45 MB
5. Mad Butcher, 1.76 MB
6. Super Liquor, 2.17 MB
7. Four Square, 2.20 MB
8. New World, 2.41 MB
9. Liquorland, 2.90 MB
10. Pak'nSave, 2.93 MB
11. Thirsty Liquor, 3.89 MB
12. Woolworths, 4.78 MB

1. C
2. C
3. C
4. D
5. D
6. E
7. E
8. E
9. F
10. F
11. F
12. F

LightestHeaviest

• New World

• Phone

  4.0 MB

• Laptop

  5.7 MB

First visitiReturningi

1. Homepage

   /

   First visit

   Phone 4.0 MB

   Laptop 5.7 MB

   Returning

   Phone 0.69 MB

   Laptop 1.4 MB

2. Specials

   /shop/specials

   First visit

   Phone Not measured: the website turned our bot away

   Laptop Not measured: the website turned our bot away

   Returning

   Phone Not measured: the website turned our bot away

   Laptop Not measured: the website turned our bot away

3. A grocery aisle

   /shop/category/fresh-foods-and-bakery/fruit--vegetables

   First visit

   Phone Not measured: the website turned our bot away

   Laptop Not measured: the website turned our bot away

   Returning

   Phone Not measured: the website turned our bot away

   Laptop Not measured: the website turned our bot away

4. Stores

   /store-finder

   First visit

   Phone 3.1 MB

   Laptop 3.2 MB

   Returning

   Phone 0.21 MB

   Laptop 0.22 MB

5. Contact

   /who-we-are/contact-us

   First visit

   Phone 3.1 MB

   Laptop 3.0 MB

   Returning

   Phone 0.11 MB

   Laptop 0.13 MB

• New World’s own files

  This website

  2.5 MB63%

• Google Tag Manager

  Tag manager

  0.30 MB8%

• Facebook

  Advertising and social

  0.28 MB7%

• Dynamic Yield

  Chat

  0.17 MB4%

• 6 more companies

  Bazaarvoice, Analytics, 0.09 MB
  AB Tasty, Analytics, 0.08 MB
  Amazon Web Services, 0.06 MB
  New Relic, Utility, 0.02 MB
  Cloudflare, Utility, 0.01 MB
  Hotjar, Analytics, 0.01 MB

  0.27 MB7%

• Unknown source

  0.46 MB11%

• Scripts

  2.8 MB

• Images

  0.77 MB

• Other

  0.25 MB

• Fonts

  0.10 MB

• Styles

  0.07 MB

1. Script · New World

   22cwzfxe4mc_p.js

   Homepage and 2 more

   0.33 MB

2. Script · New World

   1xfvflf8g-sn6.js

   Store finder and 1 more

   0.33 MB

3. Image · Unknown source

   5010663.png

   Homepage

   0.24 MB

4. Script · New World

   gtm.js

   Homepage and 2 more

   0.24 MB

5. Image · Unknown source

   5104805.png

   Homepage

   0.24 MB

Fix

Nothing a visitor would notice

Choice

Removes or delays something

Worked out on a phone and a laptop. The icons show where each saving applies.

1. Fix

   Ship less of your own code: scripts and styles that did not run while the homepage loaded

   Home and 2 more · New World

   Homepage, Store finder, Contact us

   up to 0.70 MB

2. Choice

   Check every marketing tag still earns its place: 6 companies

   Home and 2 more · several companies

   Homepage, Store finder, Contact us

   up to 0.35 MB

3. Choice

   Dynamic Yield: you choose whether it loads

   Home and 2 more · Dynamic Yield

   Homepage, Store finder, Contact us

   up to 0.12 MB

If this website had 100,000 page views a year, they would cause about 22 kg of carbon emissions.

Built to grade A (under 0.53 MB a page), the same page views would cause about 4.8 kg.

A grade C badge needs a typical page under 1.41 MB. New World’s is 2.41 MB.